Big Tech Is Paying Creators Up to $600K to Promote AI — But It's Still a Rented Audience
Microsoft, Google, and OpenAI are paying individual creators between $400,000 and $600,000 to promote AI in long-term deals. A six-figure AI deal sounds life-changing, but it's a rented relationship — when the contract ends, the brand keeps nothing for you. Here's why the durable asset is an audience you own.